Technology adoption among women age 50+ is accelerating, with smartphones, computer tablets, and e-readers topping the list of holiday must haves, according to Boomer Women 50+ and Technology, a new study from VibrantNation and Silvers Summit.
Conducted online in October 2011, this new research gathers insights on the attitudes and motivations of boomer women when it comes to technology. VibrantNation.com, the leading online community devoted exclusively to the influential and fast-growing demographic of women over 50, and Silvers Summit, the premier thought leadership industry conference on an aging society and technology, partnered on the research to be discussed during the 4th Annual Silvers Summit at the 2012 International CES in January 2012. Key findings include:
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